BUSINESS AUDIT

The Business of Subsidies: When Public Grants Fund Illusions Without Accountability

Jan 29, 2026 · By Jesús Lacera Cortiñas · SEO-Invoke

Technical audit of website grant subsidies and public funding ROI diagnostics

Public digital transformation grants and government voucher programs frequently suffer from a fatal flaw: funding activity rather than economic outcomes.

Across Europe and Spain, billions have been allocated to basic website programs where agencies deliver €0.61 WordPress templates billed at maximum grant limits of €2,000 to €6,000. The result? Thousands of zombie websites with broken schema markup, zero traffic, and nonexistent conversion tracking.

The Diagnostic Every Business Owner Needs

If your website was delivered through a subsidized package, audit the three core indicators:

  • Technical Speed & Core Web Vitals: Does it pass mobile performance audits?
  • AEO & Schema.org Markup: Are your services properly structured for Google and AI engines?
  • Conversion Tracking: Are form submissions and phone calls mathematically tracked in analytics?
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